Reader revenue assessment
What could Axate be worth to you?
This tool will give you an approximate estimate, using a model built on the metrics you supply below, combined with assumptions drawn from publicly available market data.
Next you will see an on-screen summary, and be able to request a downloadable report to explain the model and assumptions.
From there, if you wish, we can refine the model with you, by replacing the underlying assumptions with your own data.
Indicative range, not a forecast
New reader revenue, year one
SCENARIO 1 - EXPAND
SCENARIO 2 - OPTIMISE
How we estimated this
The data you entered
- Monthly users
- Sell a subscription today
- Subscription price
This estimate is based on the numbers you provided using market and our proprietary data. The core assumptions are listed below.
Get the full report
It explains the range, what sits behind it, and what moves you from one column to the other.
- This is not a promise. It is an indicative model built from three figures and a handful of assumptions.
- You move these numbers, not us. What you publish, how much you charge for and how often readers come back decide the outcome.
How can I optimise?
Two factors will drive your revenues up: more customers spending money more often.
Optimising focuses on those two factors. The casual payment approach inherently drives a larger customer base by reducing cost and psychological barriers, so you can make a start by simply implementing it. Incentivising your customers to spend more money, more often, means thinking about your product itself. How can you create more habit-forming features? Do you need a single monolithic product or a portfolio? How can you encourage readers to move from one product to another? Can you collaborate with other publishers?
The Axate team can help take you from a simple start to a growth trajectory.
What's the prize when you optimise?
With no inherent upper limit on customers or spend, the prize is the opportunity for sustainable growth and less dependence on search referrals and advertising revenue. There's no risk to getting started, learning how to maximise the outcome is the journey you will then begin.
Why this matters
Sites which prioritise free content in order to drive traffic undermine their value proposition for paying customers in two crucial ways. The first is obvious: if most of the content is free, people will be asked to pay far less often. The second is insidious: being asked to pay will feel to the user like bad luck - their expectation is for no cost. It's important that the expectation of payment is clear, the amount being asked is reasonable and - of course - that the product is worth it.
Preview mode: nothing was sent. This is the page a prospect sees once their request goes through.
Request received
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We will email your full report to within the next few hours.
Your range
- Year one
- Year three
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