Do consumer revenue the way people want to pay.
Gain more customers, retain them forever, scale your revenue, build a network.
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Build monetisation around customer needs.
Traditional media monetisation models don’t work. The reason is simple: people don’t like them.
Axate helps publishers recognise and meet the needs of all their users, convert them permanently to customers and drive their engagement and value higher over time. This doesn’t just impact individual publishers, it also generates real growth and competition in the market overall.
We help publishers remove barriers and reach more customers. Our principles are simple: Stop demanding that people behave in a way they don’t want to and won’t. Make better products, wanted, needed and found by more people, so they return - and pay - more often. Turn volume into revenue on terms and at prices you set.
Axate helps in three ways
Flexible payments
Casual payment
Subscription
Combination
Paid newsletters
SSO and network
Single-sign-on to multiple publications
Frictionless navigation and payment across the network
Consultancy
New approaches for new incentives
Business and revenue strategy development
Product development and diversification
How Axate’s payment tools work
Access millions of forever customers.
Only with Axate.
Our services put you in control with easy to use payment services.
Convert more
Address the casual majority with a low-
commitment model: research shows that
32% of readers would pay given better
options and only 2% would subscribe.
Retain more
Retain every ex-subscriber as a customer by
offering them the choice to pay-as-you-go.
Churning and churned customers stay in
your payment funnel.
Increase spend
Generate incremental revenue with each
user engagement and improve ARPUs for
every type of reader.
Solutions for every publisher
Subs-based publishers
With subscription rates plateauing across the industry, and steep discounts to acquire new subscribers decreasing ARPUs, Axate offers a way to unlock a much larger customer base and scale up your customer revenue.
Benefits
Increase customer acquisition and retention.
Improve your subscription funnel.
Increase ARPU with engagement and frequency.
Ads-based publishers
Only 2% of readers can be ever expected to subscribe. Let your entire readership pay to read by introducing casual payments alongside a subscription strategy, and target readers with an offer that suits them.
Benefits
Never lose a customer with our retention tactics.
Market your product to 100% of your audience.
Never lock a reader out.
Build and sustain strong, long-lasting
consumer relationships
Readers want to read the articles they’re interested in and support the journalism they believe in.
Axate makes it possible for every reader.
I used @TorontoStar's micropaywall via @axate for the first time yesterday. Bought 2 articles for a total cost of $1.50 and ended up getting full access to the site for 24 hours. Really great UX and I am very happy to continue supporting quality journalism this way! pic.twitter.com/vsNN0OQNAp
— Chris Milano (@cmilano09) August 6, 2024
News and resources
Toronto Star launches pay-per-article and daily passes for website access
The Toronto Star in Canada has adopted Axate’s casual payments system for readers who do not want to commit to a news subscription.
Micropayments for news: With the right tech, revenue model could still take off
With both ad-funded and subscription models under unprecedented pressure, Press Gazette looks into the opportunity micropayments present for the news industry.
News publishers should expand revenue strategy beyond subscribers
We need to look beyond subscriptions to other reader revenue approaches which address the needs of more of the audience and a wider range of publications, writes Dominic Young.
