Subscription rates slowing?
Add flexiblity to aquire and retain more customers.
As featured in
Turn lapsed subscribers and never-subscribers into a growing customer base.
Never lose a customer with Axate’s
churn rescue tools.
Offer all churned subscribers some free credit in their Axate account - the equivalent of a day pass or two - to incentivise them to start engaging with your product again.
Free credit incentives
Retain lapsed subscribers
Automatically provide churned or churning subscribers with an Axate account. There’s no sign-up required; they can add payment details at a later date.
Once they are familiar with casual payments and keep coming back, you can retarget them to upgrade to a subscription again, which they can do with one click.
Re-subscribe in one click
It’s time to grow beyond the 2%. Enable everyone to pay for your content in the way they want to. Only with Axate.
From an experienced team that knows the industry
Frequently Asked Questions
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There are no upfront fees to implement the payment wallet. Technical implementation is quick and simple.
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Yes you can. You are still in control of everything on your site so it is at your discretion what is free and what users can only access through the Axate wallet. You flag which items are paid and which are free in your CMS.
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You don’t have to remove advertising in order to implement Axate - it’s your site after all! But our advice would be that you should consider how your site looks and feels to a user if you want them to pay for your product. They’re the customer, so they need to love your product. If advertising is getting in the way of that you might want to reduce it. If not, then why not have the best of both?
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Axate operates on a revenue share model - we take a little bit of the money users spend and publishers get the rest. We’ll explain it in detail as part of the onboarding process.
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Integrating Axate does not require advanced technical skills or months of project management. The technical staff who maintain your site and your site’s domain settings will already have the necessary skills. We have an implementation guide to help and our technical team works hand in hand with yours - we’re always on the end of a phone or email to help.
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Two reasons.
Firstly, your readers will use Axate if it makes it easy for them to also access other online jouralism. The more places it works, the more useful it is and the more they will spend. Both you and your readers benefit from this sort of network effect.
Secondly, we offer incentives to publishers who help sign up users. To learn more about that, get in touch.
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Axate is a tool for publishers to use in a way which suits them. We don’t set prices or control your product.
This means you charge what you want. As a publisher you set a price per article/video/audio. You also set a maximum price you will charge a user on a daily, weekly or monthly basis. Once they reached the maximum spend, they won’t be charged any more for your product for the rest of that period. This means that the more they use your product, the better value they get for their money - and they can forget about accidentally spending more than they meant to.
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Axate will give you a detailed dashboard showing activity on your site. We’ll also send you monthly financial reports.
Our interest is in giving you the best data we can to help you optimise your product. We collect marketing consents for each publisher at appropriate opportunities.
Remember that Axate is a tool which you add to your website. We don’t host your content or aggregate it. So whatever data you currently get from your own site, you’ll still get.
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Yes. Collaborating with other publishers can be one of the best ways to increase your traffic and revenue.
See what Axate can do
Speak to us to understand how we can help you eliminate churn and create scalable revenue.
Get a demo of the Axate platform and see how Axate could work for you.
Chat to us to see how we Axate can support your business goals
