The simplest subscription solution.
Attract more customers. Maximise subscribers.
Retain them forever.
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Build a healthy revenue stream around loyal subscribers.
Every publisher wants a healthy revenue stream from a growing base of loyal subscribers.
The problem is, not every potential customer will want to commit to a full-price subscription straight away.
How can you attract new customers with offers without alienating your existing ones?
How can you monetise customers who aren’t yet ready to subscribe, or have recently churned?
Axate helps publishers recognise and meet the needs of all their users, by making it simple to target flexible payments and dynamic pricing at non-subscribers.
Axate helps in three ways 👇
Plug-In 🚀
Quickly launch casual payments, build habits, and grow your subscriber funnel.
Casual payment
Subscription
Combination
Paid newsletters
Integration 📈
Grow customer value across your network without changing what already works.
Single-sign-on to multiple publications
Frictionless payment across your network
Strategy 🧠
Create the optimal subscription-led commercial strategy for your portfolio.
Expert commercial media consultancy
Business and revenue strategy development
Product innovation and diversification
How Axate’s payment tools work
Attract and retain forever customers.
Only with Axate.
Our services put you in control with easy-to-use payment services.
All supported by seamless sign-on.
Convert more
Let casual visitors build habits with a low-
commitment model: 32% of non-subscribers
would pay given flexible options, while
only 2% subscribe first-time.
Retain more
Retain churning subscribers as customers
with dynamic pricing and pay-as-you-go.
Downgrading keeps them as customers
and they remain in your payment funnel.
Increase spend
Generate incremental revenue with each
user engagement and improve ARPUs for
every type of reader. Use pay-as-you go
to learn the customer, and upsell later.
Solutions for every publisher
Subscription-first publishers
With subscription fatigue making retention harder, and steep discounts to acquire new subscribers decreasing ARPUs, Axate offers a way to attract new customers and scale up your revenue without putting off your existing subscriber base.
Benefits
Increase customer acquisition and retention.
Improve your subscription funnel.
Increase ARPU with engagement and frequency.
Advertising-first publishers
With advertising revenue declining, and only a minority of readers willing to subscribe first time, Axate offers a way to attract paying customers with custom pay-as-you-go plus subscription packages to suit them.
Benefits
Never lose a customer with our retention tactics.
Market your product to 100% of your audience.
Never lock a reader out.
Build and sustain strong, long-lasting
customer relationships
Readers want to read the articles they’re interested in and support the journalism they believe in.
Axate makes it possible for every reader.
I used @TorontoStar's micropaywall via @axate for the first time yesterday. Bought 2 articles for a total cost of $1.50 and ended up getting full access to the site for 24 hours. Really great UX and I am very happy to continue supporting quality journalism this way! pic.twitter.com/vsNN0OQNAp
— Chris Milano (@cmilano09) August 6, 2024
News and resources
Toronto Star launches pay-per-article and daily passes for website access
The Toronto Star in Canada has adopted Axate’s casual payments system for readers who do not want to commit to a news subscription.
Micropayments for news: With the right tech, revenue model could still take off
With both ad-funded and subscription models under unprecedented pressure, Press Gazette looks into the opportunity micropayments present for the news industry.
News publishers should expand revenue strategy beyond subscribers
We need to look beyond subscriptions to other reader revenue approaches which address the needs of more of the audience and a wider range of publications, writes Dominic Young.
