This article originally appeared on the International News Media Association’s Ideas Bloghttps://www.inma.org/blogs/ideas/post.cfm/newsmediacompaniesmusttakeastandagainstai. In his Declaration of the

Subscriber growth always gets harder – especially now. Many publishers find that, as their offering and audience matures, acquiring and retaining subscribers becomes more and more of a struggle. As it

When publishers get started with Axate, they often ask how to optimise their reader revenue strategy. Here’s what we’ve learned so far: 1. Make it easy for people to support your publication, on terms

How Axate began I started Axate from a very simple realisation, formed when I was working as head of Strategy for Newscorp towards the end of the noughties. It was clear that any business model based

In our last blog post, I wrote about how I came up with the idea for Axate and how it’s developed to the point we’re at now. This post will focus on part 2: Axate’s future and development. Where we’re

This week Axate's founder Dominic Young spoke at the ICNN conference on building a sustainable future for community journalism. The ICNN’s belief in the opportunity to build a sustainable, vibrant, inclusive future that has communities at its heart chimes very much with Axate’s thinking.

Axate is the simplest, quickest and most scalable way for you to introduce payment for your website on terms to suit you, your product and your customers. Being popular is what everyone wants, right?

At Axate, we know that moving to a readerrevenue based strategy isn’t as simple as just adding a payment system to your site. Every publisher is different, with a wide variety of readers and preexisti

Research carried out for Axate, the digital wallet that allows casual readers to pay for access to online news articles without subscriptions, has revealed that people feel that access to local news i

It has been an interesting week. As advertising revenue has suddenly plummeted, the Axate team has been hard at work introducing our new “Pay If You Can” product specifically to help local newspapers

The fact that the value of news to its users has shot up by orders of magnitudes the last week, but their ability to generate revenue has fallen to almost zero, tells its own story. The relationship b